6 Steps for Growing Your Business Using LinkedIn

I’ll be the first one to say: I’m not super into social media. 

I definitely like seeing friends and family updates, and I like being able to share things with more than one person at a time (particularly with photos), but most times I find social media overwhelming...even for business. 

And look - there are a lot of ways to have a successful business, I’m sure without social media. But using the tools almost everyone is using online is, well, kind of important. Even though I sometimes find myself anxiety-ridden after spending too much time scrolling, social media can be fabulous for business both for networking and finding clients.

My *favorite* social media, if you can even call it that - in fact, let’s just say the least overwhelming social media (and one I don’t click on ads to buy random junk that’s adorable but I definitely don’t need) - is LinkedIn. 

You might be surprised that more than 75% of Capturing Your Confidence clients come from LinkedIn! So when I say it’s helpful, I mean you can make connections AND money, which is kind of the ideal for business, right?

What is LinkedIn & How Does it Work?

LinkedIn is a social media platform meant for business and professional networking. Similar to Facebook, the posts are text-driven, although there are also interactive ways to connect with your audience, like polls. 

As a user, you create a profile and posts. In your Home feed, you can see posts from people you follow and posts the people you’re connected to have interacted with. For instance, if you connect with a co-worker or friend, you can see posts they’ve liked, shared, or commented on even if you aren’t connected to the original poster. It’s a great way to meet new people and see posts from companies and professionals you admire.

The primary difference between LinkedIn and other social networking sites is the professional aspect. People typically use LinkedIn to:

• Find jobs

• Hire and/or recruit for their company

• Grow their professional network

• Meet people doing what they want to do
  Contribute their expertise

• Learn from others 

The atmosphere is different from Facebook, Twitter, Instagram, and TikTok (and any others I may have missed). People are generally positive, share employment and education milestones, and ask for help to get jobs or clients or whatever professional advice they need. There are personal stories, but on the whole, they’re framed within the work and business environment - not for drama’s sake. 

Why LinkedIn Works for Business

LinkedIn is a good place to grow professionally, but it’s also a pretty nifty business tool! For business owners, consultants, and freelancers, LinkedIn can help you find clients and grow your business without some of the busywork it takes on other forms of social media. 

For starters, LinkedIn is more professional. There will always be people who want to interact with their professional network in unprofessional ways, but in general, people on LinkedIn are there to do business.

They expect to connect with people, potentially do some job recruiting, and learn about business topics like marketing and copywriting from their network. The goals and audience expectations are different from Facebook, even for businesses using Facebook for business. 

Knowing the intention is to connect with people for business purposes, it feels less weird to connect with people you don’t know - especially when they’re doing something really cool you might also like to do. For instance, I love connecting with other writers and creative business owners because they offer a lot of interesting and creative ideas!

LinkedIn is a great place to learn what’s possible because there are others doing almost anything you can imagine. And, as long as you’re not connecting to someone and immediately selling to them in their DMs (don’t do this on ANY platform - it’s irritating!), people are usually happy to connect, which means it’s pretty simple to grow your network. 

Probably the best thing about LinkedIn for business is that you can get your name and business in front of A LOT of people fairly easily because of how the connection network works. You have people you know and are “connected with” - like Facebook or Instagram “friends.” Easy peasy. Search for them, connect with them, and once they accept, they’re in your network! 

The cool thing is that the more people you connect with, the more posts you see from outside of these connections. How it works is that your connection, say your work best friend, likes a post from someone she follows and/or is networked with. Because of your connection with your friend, you can see the posts she likes (or comments on). Because you can see the posts, you can interact with them as well, even if you’re not connected with the original poster. 

This is a fantastic way to meet smart people you want to connect with! You get a preview of their content, and when you interact with it, they can also come and see your profile and content, depending on how you set up your privacy settings. It’s a low stakes, organic way to grow your network of professional contacts - with the added bonus that there’s not usually an expectation of “follow for follow” like there is on other sites, especially Facebook groups. 

People on LinkedIn will connect with you and you can connect with them, but it’s not one of those things where you’ll see a ton of posts about “let’s all follow each other!” 

6 Steps for Growing Your Business with LinkedIn

If you’re sold on LinkedIn (heck yeah!) as a less stressful way to grow your business, especially for you creatives, I’ve got good news for you: It’s not hard. 

In fact, there’s really only 6 steps you need to take to start growing your LinkedIn presence (and therefore your business):

1. Make sure your profile is filled out all the way. Take the time to write a good headline, add a nice photo of yourself (NOT the bathroom selfie you took yesterday), and write an engaging bio. Remember, if you’re using LinkedIn for your business, you need to be clear about what it is you do and what you’re good at. 

2. Make sure your work history is up to date. Fill in your recent job history to the best of your ability and showcase the skills you want people to know about. You don’t need to include every job you’ve ever had, or old jobs that aren’t relevant to what you’re doing or want to be doing. For instance, jobs you had in high school probably aren’t doing you any professional favors.

3. Make sure you have a business page for your business. This is important, although can be easily forgotten! Create a business page for your business and then in your Work History section, make sure that your “job” is tied to the business page. This will help you gain credibility - and show your future network and clients exactly what you offer. 

4. Participate & comment thoughtfully. Think about what would happen if you walked into an interview and just sat there and said nothing. Or showed up at a work event and stood in the corner on your phone the whole time instead of interacting with others. It’s kind of a waste of time, right? That’s because you need to interact with people for networking to work. On LinkedIn that means commenting thoughtful and participating with your network. Get into real discussions and engage with people! Spend some time thinking about what your connections are posting - you never know who you might meet, or what clients might come of these kinds of interactions. (You’d be surprised by how often this actually happens!)

5. Post meaningful stuff & testimonials. When you make posts on LinkedIn, consider what’s relevant to your business and what people might want to know about your areas of expertise. For instance, tips and strategies for things that you’re really good at that other people aren’t. And when you do get awesome clients, share what they’re saying about you! There’s nothing more effective for drumming up business than a solid review or testimonial from someone who worked with you. 

6. Tag people, even if you don’t really “know” them. When you start tagging people in your network, it can feel awkward. It can sometimes feel like “I don’t really know them, so will they really care?” Tagging people is a great way to interact with your network and meet new people, though. And honestly? If you’re tagging someone in a post that’s relevant to what they do, they’re likely to respond in some way or another. It’s a thoughtful interaction - not that you want to be picking 5 random people who won’t get value from what you’re saying - and often leads to good conversations. 

My challenge to you is to get on LinkedIn (if you’re not already) & start using it for your business! 

Are you on LinkedIn? How have you used LinkedIn for business? (If you want to connect, find me here). I’d love to hear about your experiences! Find me on social media or drop a comment below.

Let’s chat because you, my friend, are on your way to great writing - and business.

How to Use Instagram to Build Your Own Writing Community

There are many fun and exciting reasons why I love writing. A large part of what keeps me going and helps me to stay motivated is the writing community I’ve built for myself. There are many different social media platforms that you can use to do this, but one that I’ve found other writers are particularly engaging and active on is Instagram. 

What is Instagram?

You’ve probably heard of Instagram, even if you don’t use it. Originally, Instagram was a photo-based platform where you could share photos with friends and interact with other peoples’ photos. It’s kind of like a simplified version of Facebook.

Though Instagram was originally a photo based platform, they’re shifting focus to become more video based, like TikTok. You can read more about writing and TikTok here.read more about writing and TikTok here

How does it work?

The main purpose of Instagram is to share photos or videos with your followers. To do this, you create posts using an image or video on your phone and add a caption with hashtags to go along with it. Then, people can interact with your post and engage with you.

Another way to share is by posting Stories. These are photos or videos you share that only last for a day before they disappear. You can save them to an archive if you don’t want them to disappear, but generally, Stories are meant to be used for quick updates that you don’t care to be permanent fixtures on your page. 

You can also create Reels, which are a fairly new feature. This is how Instagram is transitioning into a video-based platform. These are videos that can be 30 seconds or less and shared with your followers. You can choose to have them appear on your regular feed for your followers or not. Videos can be anything from choreographed dancing to you just talking about your day. It all depends on what type of following you have and what content you decide to put out. 

Stories and reels are similar in that they can both be videos. But, stories are less permanent - more of a quick update for your followers. Reels are permanent (unless you delete them), and tend to be more planned and/or scripted.

How to Connect with the Instagram Writing Community

Instagram is a great tool for writers who want to build themselves a writing community. It never hurts to have a support system behind you when you need an extra push with your writing, or if you have a question. 

Here are some great ways to start connecting with other writers on Instagram:

Start by searching and using hashtags like #writingcommunity or #writersofinstagram. By searching the hashtags, you can see who is using them and follow those people if you like their content. This is a great way to find lots of writers to follow when you’re first starting on Instagram. 

As you use Instagram more, you‘ll begin to see who you connect with and you can start reaching out to people you want to interact with on a regular basis. 

By using the hashtags on your own posts, you’re helping other writers find you, too! The following game goes both ways. (At first, it will feel a bit like a game of tag, but eventually, your Instagram feed will be filled with awesome writers you can learn and grow with!) 

You can get as specific as you want with the hashtags so you’re finding writers who will align with you. You can search #indieauthors, #selfpublished, #fictionauthors, #fantasywriter, or whatever subgenre you want. Remember, this is your writing community, fill it with people you want to interact with.

Another great way to find other writers on Instagram is by searching for “author” in the discover section. A lot of writers use “author” in their Instagram names. So, by using this search, you’ll be able to quickly discover many writers of all types.

Once you have people to follow, you can begin interacting with them. Engagement with a post helps increase the probability that Instagram will show that post to other people. So, just by commenting on someone's post, you’re helping them. If you start to engage with other people’s posts, they’re more likely to do the same for you. This is also a nice way to find friends to create writer groups with, or just to find people who are willing to help you when you have a question. 

A writer group can be whatever you want it to be. I’m a part of one where we do Zoom meetings every week to update each other on goals, read over each other's writing samples, or just chat about basic writing questions. However, some writing groups only interact on Instagram, which can be just as helpful. 

Don’t forget to follow people you already know too! If you’ve made writer friends through other social media accounts, chances are they also have an Instagram. Following them and checking out who they follow is an easy way to find new writer friends. You can follow the Capturing Your Confidence writers too! We love to connect with our readers and other writers. Follow us at these two accounts: Rachel (rachtindall) and Holly (livingthroughwriting).

If you aren’t sure what to post, try participating in writing challenges. These are fun interactive activities created by fellow writers. Find them by searching hashtags like #writingchallenge or #writingprompt. These are usually a week or month’s worth of post ideas someone comes up with and you can share your version of whatever it is they want you to share each day. This way you can connect with everyone else who is also partaking in the writing challenge.

An example of one would look something like this: 

• Day one: Share a line from your work in progress

• Day two: What is your favorite genre to write and why?

• Day three: Who is your favorite author?

For each of these days (you can participate in as many or as few as you want) you would post a picture that relates to whatever they’re asking and share your response. The response can either be included in the image or written in the description. Then, you tack on the hashtags that they request you use, like #augustwritingchallenge, and share the post!

It’s a fun and easy way to make content for people to interact with. You can even come up with a writing challenge yourself if you want. (If you want the Capturing Your Confidence team to create a writing challenge, DM us your idea!)

My challenge to you is to create an Instagram for your writing. 

Have you built your writing community yet on Instagram? Do you prefer sharing pictures or videos? Which social media platform has been most helpful for you so far? I’d love to hear about your experiences and recommendations! Find me on social media or drop a comment below.

Let’s chat because you, my friend, are on your way to great writing.